Luna Focus

Organize your life with the moon

A lunar guided goal-setting and self-reflection app with moon inspired journaling, intentions, habits, vision boards and audio meditations, organized around the 29.5-day lunar cycle. Helping users gain clarity and follow through on their life goals.

Status: Live on iOS & Android since 2022
Platforms: iOS · Android

How it started

Luna Focus started as a personal experiment. I didn’t find what I believe to be my purpose, “Ikigai”, until I started doing structured self-reflection. The breakthrough came when I brought the moon into it.

In 2020 I started following the moon through the stars. I used it to organize my life into “focus areas” (self, relationships, wellness, work, etc.) and listed my life goals under each. Every time the moon moved into a new sign, every 2–3 days, I reflected on the area of life it relates to and defined my action plan. A year and a half later, I built Luna Focus to help others gain clarity on what they want and follow through on it.

“All intentions start in the dark.”

From my interview in Bold Journey, January 2026

Read my interview in Bold Journey (opens in a new tab)Published under my maiden name, Hannah Pate.

The problem

People need help getting clear on what they want and following through on it. Most goal apps treat follow through as a tracking problem (more to do lists, habit trackers, and streaks). When motivation fades, the novelty wears off. Every moon cycle, Luna Focus uses self-reflection to reconnect you to why your goal matters and that renewed motivation is what carries you through.

My role

Founder
Product
Design, from paper sketches to production UI
Flutter build
Firebase back end
Marketing and growth

Key decisions & results

Everything here was designed, built and shipped by me, as a team of one.

Turned reflection into a habit loop
Built the app around 12 life areas and the 29.5-day lunar cycle, so every goal comes with a habit loop: set intentions at the new moon, reflect at the full moon, and begin again.
Used data to fix onboarding
Found a 40% first-screen drop-off and cut it to ~15%, then rebuilt onboarding around a personalization quiz, raising the share of installs that reach the paywall from ~50% to 75%.
Built a business that funds its own growth
Grew paid subscribers 50% in 2026 and cut ad cost per install 61%. Subscription revenue now covers ad spend, and the app holds a 4.8★ rating.
Engineered for the moon, and for content
An on-device astronomical moon calculator, plus an audio library that updates without an app release, launched with meditations from astrologer Valerie Tejeda.